advanced E - Commerce Initiative Bridges Content & Shopping Experience Across Social & entanglement
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New York , NY — May 24 , 2023 — BuzzFeed , Inc.(Nasdaq : BZFD ) , a prime digital media company for the most divers , most on-line , and most socially affiance generations the world has ever seen , today announced the launching of a raw on-line storefront for BuzzFeed ’s wellness blade Goodful . The commerce initiative unveil a premium online shopping experience with curated products by BuzzFeed & Goodful tastemakers , on a new white label site powered by Verishop . With Verishop ’s assortment of independent brands from distaff founders and under - represented communities , to houseclean and sustainable goods , this curated selection is a arrant convulsion for the Goodful store .
BuzzFeed is bridge the on-line Goodful storefront with a Creator Collective , a group of hand - pluck wellness creators to repulse relatable , lifestyle content and curated products straightaway to consumers on social platforms ( TikTok , Instagram & Facebook Reels , YouTube Shorts ) . Creator capacity will include health tricks , sustainability tips , eco - challenge , satisfying and relaxing content , top - down formula video , home decor and uplifting messages .
BuzzFeed is doubling down on creator partnership to raise the online shopping experience , build trust with consumers , and at long last drive purchases for retailers . As a top publisher driving revenue for retailers , BuzzFeed has a history of affiliate partnership with retailers include Amazon , Walmart , Target , Wayfair , Macy ’s , and Etsy , along with smaller businesses and emerge marketplace .
The Goodful shopfront , combined with the extensive scope and influence of the Creator Collective , will entrance the new fashion consumer build up trust , find products and ordain purchases . The launch reaffirm BuzzFeed as a leader in mercantilism and affiliate marketing , while also mark the first bloodless recording label site offering by Verishop .
With Verishop , BuzzFeed is capable to harness the best - in - division technology , ecumenical one - occlusive checkout , and exceptional client service extend to online shoppers by Verishop .
Verishop promptly found succeeder in the retail industry , after launching in June 2019 and swiftly foster a community of independent and emerge brands . With over $ 1.8 billion in stock-taking and more than 5,000 brand , Verishop is one of the largest aggregator of emerging mark .
Founded by Imran Khan , former Chief Strategy Officer of Snap Inc. , and Cate Khan , former SVP at Amazon , Verishop has invested in cutting - border technology to heighten the shopping experience and offer business organization solution to brand partners . Verishop provides these partner with a broad range of benefits , include admission to affiliate networks such as WhoWhatWear and E ! , shoppable aboriginal ads through their partnership with NBC , and exclusive discounts from providers like FedEx , Netsuite , Shippo , and more . Moreover , Verishop ’s AI - powered software solution offer valuable insights on Cartesian product performance in real time , ensuring brand can optimize their strategies .
BuzzFeed ’s Goodful Creator Collective :
1 . Reyna Cohen
Instagram:@reynisima
TikTok : reynacohan
Youtube:@reynacohan
2 . Taliyah Joelle
Instagram:@bodiedbytna
TikTok : taliyah.joelle
Youtube:@taliyah.joelle
3 . Ashley Hankins
Instagram:@eat_figs_not_pigs
TikTok:@eat_figs_not_pigs
Youtube:@eat_figs_not_pigs
4 . Meshach Rojas
Instagram:@about.this.much
TikTok : aboutthismuch
Youtube:@AboutThisMuch
5 . Megan McSherry
Instagram:@acteevism
TikTok : acteevism
Youtube:@acTEEvism
6 . Manuela Barón
Instagram:@thegirlgonegreen
TikTok : thegirlgonegreen
Youtube:@TheGirlGoneGreen
7 . Katie Haan
Instagram:@itskatiehaan
TikTok : itskatiehaan
8 . Tyomi Morgan
Instagram:@realglamazontyomi
TikTok : glamazontyomi
Youtube:@GLAMerotica101
About Verishop
Verishop is a rotatory retail program that goes beyond traditional e - Commerce Department . Founded in 2018 , Verishop authorise independent and emerging brands provide them with an entire financial support system and business solution to heighten their profitableness and efficiency . With its cut - edge applied science and grand inventory , Verishop offers a curated shopping experience while addressing the unparalleled need of both small businesses and set up bay window . Verishop is dedicated to fostering a community of interests of brands that resonate with shoppers try genuineness and innovation .
About BuzzFeed , Inc.
BuzzFeed , Inc. is home to the best of the Internet . Acrosspop acculturation , amusement , shopping , food and tidings , our brands repel conversation and inspire what audiences take in , read , and grease one’s palms now — and into the future tense . Born on the cyberspace in 2006 , BuzzFeed is committed to making it better : providing commit , quality , brand - safe word and entertainment to hundreds of zillion of people ; making content on the Internet more inclusive , empathic , and creative ; and revolutionise our audience to dwell better lives .
PR contact
BuzzFeed : Juliana Clifton,pr@buzzfeed.com
Verishop : Holly Whidden,hollyw@verishop.com
