The influencer - turn - entrepeneur funded the now - Sephora - sprout beauty brand from her own savings .
Chances are, you already knowRowi Singh. The South Asian-Australian beauty-content-creating powerhouse has amassed hundreds of thousands of Instagram followers who admire her bold self-expression through a unique, technicolour-hued makeupaesthetic.
Having worked with iconic brands like Instagram, Nike, Fenty Beauty and Puma, among others, Singh has now embarked on a new, exciting business venture of her own:Embellish By Rowi. She shares the news with BuzzFeed here.
1.Tell us in your own words what Embellish By Rowi is.
" In a nutshell , Embellish is originative makeup made gentle ; ego - adhesive rhinestones to accessorise any make-up look . Inspired by bold colour and view of my Indian inheritance , Embellish tap into innovative lulu in a curated way . "
2.Why did you want to launch this brand? What does Embellish By Rowi mean to you?
3.Is Embellish By Rowi the first brand you’ve founded?
" Yep , it ’s my first ! "
4.When did you first come up with the idea for it?
" Embellish was break out of demand — and initially I had no programme to commercialize the product . I desire frail and elegant rhinestones that aligned with my eclectic makeup look , so I curated my own canvass for personal use . I eventually bring it to marketplace establish on consultation demand . "
5.Roughly how long did it take from idea to the brand launching?
" It took about a year from approximation conceptualisation to found . "
6.Can you tell us about the planning process? What was involved in actually bringing the idea to life?
7.What were the biggest challenges along the way?
" The vision will always be modified by what can in reality be achieved . It was n’t as wide-eyed as having an idea and making it reality . I need to make certain it was feasible and commercially feasible to produce . I have a huge vision for the types of designs I desire to create , but it ’s a lot of trial and error . If the product does n’t survive , you require to create custom molds and work up from wampum — go through my clip and money . I ’m still working through these groundbreaking blueprint .
I was also out of deepness in areas such as web development and finance management . It was a huge erudition curve and the process was a lot more deadening than expected . I found myself want to outsource a lot of the skills I could n’t take on myself , which actually help to push through the summons quicker . However , that means more investment . Developing a brand is definitely a risk , but the reinforcement is sweet . "
8.And of course, what were the highlights?
9.Can you tell us roughly how much it cost to make Embellish By Rowi a reality? Did you personally save for it? Was it boot-strapped? Were there investors?
" Embellish was born out of my personal saving . originate up monetary value was around $ 25,000 AUD . "
10.Can you take us through how you felt embarking on the process of launching the brand?
11.What did it feel like on the first day Embellish By Rowi went live?
" I was wreck with nerves and expectancy , but the support was unbelievable . I could n’t concentrate on anything I did that day ; I do n’t even think I eat . I just sat and expect for the website launching timer to tick down to the final minute , and watched as the orders come through . It was phantasmagorical ! "
12.What advice do you have for anyone who wants to do something similar?
13.While the above questions are about pre-launch Embellish By Rowi, can you also tell us about a highlight and a challenge post-launch?
" I ’m no longer commercialise myself , I ’m marketing a steel . I ’m responsible for everything the brand put out , every late or missing order , every typo and every technical difficulty . I needed to respond fast and efficiently , and make decision found on customer insights and analytics . Keeping impulse is severely too , as there ’s been a few delays with my next few designs . But we keep pushing ! "
Discover Embellish by Rowihereand follow along on socialshere.
The influencer-turned-entrepeneur funded the now-Sephora-stocked beauty brand from her own savings.
